THIS IS WHAT I LOVE TO DO.

Expertise


Public Relations


Focused on producing quality work and making a significant impact, I use creative solutions that incorporate diverse elements of print and digital media to create a unique communication package for each client.

Editing & Copy Writing


Pairing creativity, evocative language and the facts is my speciality. Years as a writer, journalist and PR specialist have given me the experience to correct, condense and organize information in the most effective manner.

Branding


Whether you know what your company stands for or you need help finding out, together we can create a unique identity for your business. I help my clients not only tell their story, but also find their voice with creative strategy, thoughtful analysis, and key messaging.

Social Media


Social media is an ever-changing landscape. I'm here to help you figure out how social media plays a large role in your business and how to effectively utilize it as a tool for growth and engagement.

Research. Creativity. Strategy. Solutions.

The Vision


Research

No project, campaign or story can begin without significant research. Who are you trying to reach? What makes them tick? We need to pick apart the situation and examine every angle before approaching possible solutions.

Strategy

Planning and organizing are some of the most important elements to any campaign. We need to figure out the logistics and come up with various creative solutions to fit your needs. This is where we figure out your brand's capabilities and ways to execute the plan successfully with optimum engagement in mind.

Storytelling

Creating emotional connections to your brand by telling its story is the best way to keep your audience engaged. Who are the people behind the brand and what does it stand for? It's time to pique their interest and keep them coming back for more.

Execution

Not every situation is right for a traditional PR route. Sometimes you have to change gears and think outside of the box. I'll find the best way to achieve your objectives whether it's media relations, social media or another route.

 

Meet Veronica


Born and raised in Las Vegas, Nevada, I spent most of my childhood on the tennis court training to be the next Steffi Graf and dabbling in theater, art and dance in my free time. I later went on to attend Carnegie Mellon University in Pittsburgh, Pennsylvania where I studied professional and creative writing and minored in Hispanic Studies. While at Carnegie Mellon, I had the opportunity to hit the stage while being part of many dance programs, student fashion shows as well as the award-winning acting department and Scotch 'N' Soda Theater Troupe. My passion for the art of creative storytelling and effective communication became the key foundation for my work as both a writer and public relations specialist.

Recently having relocated to Europe to be closer to family, I find myself inspired by the global communication networks around me. I am passionate about giving my clients a prominent voice in their respective fields and finding new creative ways to tell their stories in an international landscape.

Fun Facts

Trilingual (English, Polish and Spanish)

Foodie & self-taught chef

Home decor & interior design obsessed

Hiker, biker & outdoor gal

Former nationally ranked tennis player

Italian greyhound owner, his name is Luigi Giuseppe!

Experience


  • Our College Language School

    January 2017 - Present

    English Language Teacher

    I teach English as a second language to Polish students aged PreK to adult. Focusing on grammar, conversation, reading and comprehension both in an academic and practical context, I help my students navigate their desired language paths to gain fluency in the English language.

  • Sunny Academy Language School

    March 2017 - June 2018

    English Language Teacher

    At Sunny, I focus on combining the the latest learning and teaching methods so students can see foreign languages as a critical tool for their futures. From PreK to adult, I help my students gain fluency and confidence in the English language.

  • Strefa JÄ™zyka Language School

    May 2016 - February 2017

    Publicity Designer

    I created graphics and other publicity materials as well as assisted the owners with public relations efforts and events.

  • Forté PR

    May 2015 - February 2016

    PR Account Manager

    As a public relations account manager, I maintained close and frequent contact with clients and strengthened rapport between the company and the client. I also reported directly to the agency owner on the status and progress of all the firm's accounts. Other duties I performed included: managing all day-to-day client activities, including research, planning, implementation and evaluation of public relations activities, and paying careful attention to budgets, resources, deadlines and client records; coordinating and supervising staff and vendors needed to carry out client service requirements, and ensuring quality, cost-effective service, within budgets and established timeframe; preparing effective, comprehensive public relations plans that were well organized with detailed timelines and dollar budgets that were appropriate to clients' needs and resources; ensuring efficient execution of plans; writing and editing public relations materials for internal and external audiences; pitching local and national print, online and broadcast outlets; planning and executing social media campaigns.

  • Forté PR

    November 2014 - May 2015

    PR Account Executive

    As an account executive, I supervised accounts and corresponded with clients to execute PR and marketing strategies for each account. I worked with the following clients: CLIF Bar CrossVegas, Desert Sky Adventures, Essentia Water, Fitmoo, Skye Canyon, Las Vegas Ski & Snowboard Resort, Outside Las Vegas Foundation, Refuge Climbing & Fitness, Smiles for Survivors Foundation, The Clark County Medical Society and The Meadows School. Some of my responsibilities included developing innovative marketing and PR strategies; creating and monitoring social media campaigns; writing and editing press releases, web content, pitches, byline articles and publications for internal and external audiences; representing my clients' brand to the public and external sources; conducting market research and analysis; raising brand awareness through marketing efforts; and creating messages, position statements and other communications based on company objectives. I also maintained key relationships with local and national media as well as collaborated with them to support my clients' products and brand awareness. My clients have been featured in Forbes Travel, The Huffington Post, Las Vegas Review Journal, Women's Adventure, The New York Times, Bomb Snow Magazine, Prevention and many more.

  • Forté PR

    May 2014 - November 2014

    PR Assistant Account Executive

    I joined Forté PR as an assistant account executive, helping with various local Las Vegas clients as well as national accounts. I worked on social media strategy and monitored the social media channels for Essentia Water. I also worked on public relations efforts for Las Vegas Ski & Snowboard Resort, Smiles for Survivors Foundation, Desert Sky Adventures, Refuge Climbing & Fitness and The Outside Las Vegas Foundation. My duties included creating media lists, researching editorial opportunities, and writing pitches, press releases and media alerts. I also trained and managed interns.

  • Freelance

    January 2013 - May 2014

    Communications Consultant

    I worked with various clients on communications projects involving everything from information architecture and design, to public relations and writing copy. I created custom public relations and communications solutions targeted to each clients' needs.

  • Carnegie Mellon University University

    September - December 2012

    Madrigal Dinner Director & Writer

    For this project I was in charge of resurrecting the annual Madrigal Dinner tradition at Carnegie Mellon along with the director of student affairs. I wrote and directed the play script, cast the performers and choir, and designed the program. I also organized additional performers, dining, decor, and room arrangements in addition to creating publicity for the event through news articles and radio announcements.

  • Carnegie Mellon University

    September - December 2012

    Staffing & Development Coordinator

    I worked as the assistant to the director of staffing and development and the vice president of campus affairs. I planned and organized a “Tuition Discussion and Planning” Dinner, designed printed media for staff events, and organized the staff directory and email system.

  • The Pittsburgh Post-Gazette

    August - December 2012

    Audience Communications Contractor

    I concentrated on establishing business partnerships with local colleges like Carnegie Mellon University, the University of Pittsburgh, etc. and the newspaper. This involved brainstorming ideas for improving the circulation of the e-edition paper as well as creating presentations, powerpoints, and other publicity materials for meetings. I also organized and ran meetings with possible college partners and clients.

  • HerCampus Online Magazine

    January - June 2012

    Writer-Carnegie Mellon Division

    Along with working on publicity and communications, I researched and wrote articles on collegiate women interests. One of my other duties was to function as a Her Campus-CMU ambassador.

  • The University Press - Carnegie Mellon

    August 2008 - May 2012

    Editor & Designer

    As an intern at the Press, I edited materials for publishing and designed layouts for books and other published materials. I also corresponded with clients and student editors/designers through meetings, emails, etc. to ensure corrections and changes. One of my main duties included reviewing manuscript submissions from all over the U.S. and choosing one per season for publishing.

  • Yummyplants.com

    September - December 2011

    Writer

    I researched and wrote articles about vegan/alternative dietary lifestyles and cooking. I also reached out to local sponsors as well as edited and published written content.

  • The Pittsburgh Post-Gazette

    August - December 2011

    Social Media Intern

    I was part of a team of six students who were in charge of creating a social media platform for the Pittsburgh Post-Gazette to engage a larger, and younger Pittsburgh audience. With my team we designed and planned out a Pittsburgh based food blog website. During this project we planned consulting meetings with supervisors, performed card sorting for design analysis, researched product feasibility and market, and designed website template configurations. One of my main tasks was creating the blogging community by corresponding with the fifty identified Pittsburgh food bloggers and influencers.

  • English Department- Carnegie Mellon University

    August - December 2011

    PR Assistant

    As a publicity assistant I created various public relations materials and created data profiles for all professional writing Master's students.

  • Carnegie Mellon University

    January - December 2011

    Head Orientation Director

    As a head orientation director for the Stever House Dorm, I worked with six other head counselors to co-lead a staff of 150 Orientation Counselors and run a $150K orientation program. Some of my duties included writing and designing publicity materials, working as an ambassador for the staff at planning meetings with other university departments and officials, working with the residential assistants and housefellows on orientation programming and dorm preparation, and managing a dorm staff of twenty orientation counselors.

  • Vegas Magazine

    May - August 2011

    Editorial Intern

    My main tasks as an intern at Vegas Magazine consisted of writing and researching articles for the online newsletter and the magazine. This involved corresponding with clients and advertisers for articles and attending staff meetings for editorial direction. I was also in charge of sending out publication media to select correspondents and hosting at magazine launches.

  • The Oakland Review Literary Journal

    August 2010- June 2011

    Prose Editor

    As the Prose Editor, I reviewed prose submissions, led staff meetings, taught staff editing workshops, and reviewed art submissions. I also organized fundraising events for the publication.

  • The Cut Music Magazine

    August 2009- June 2011

    Copy Editor & Writer

    I copy-edited submissions, designed layouts for the publication, came up with article topics, and researched and wrote articles.

  • Whirl Publications

    May 2010- Aug 2010

    Editorial Intern

    As an intern I researched and wrote articles for four different Whirl Magazine publications (Whirl Magazine, Whirl At Home, Whirl Wedding Guide and Edible Allegheny). In addition to this, I transcribed interviews, managed and ran photo shoots, and went out to local events/farmer's markets for public relations outreach.

Education


Master of Arts in Professional Writing

Carnegie Mellon University | August 2011 - June 2012

MAPW 4+1 Accelerated Master's Scholarship Recipient

Bachelor of Arts in Professional Writing

Carnegie Mellon University | August 2007 - June 2011

Additional Major: Creative Writing | Minor: Hispanic Studies

Selected Works


  • All
  • Public Relations
  • Writing
  • Design

Some of the best.

Past Clients


 

What They Say


Contact Me



Address

Warsaw, Poland


Phone

+48.570.732.062

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